In the recent press release, Norman Pattiz, the chief executive officer of Podcast One, announced the release of the network’s survey conducted by the Edison Research. These findings were detailed results of the multiple comprehensive studies on advertising tests. They revealed that:
- About 60 percent of the listeners are familiar with a particular grocery post-campaign brand while seven percent participated in the pre-listeners’ pre-study.
- The advertisement survey also showed that there was an increased unaided product awareness in financial services and automobile aftermarket product by 47 percent and 37 percent respectively.
- About a third of the participants in the survey expressed that they had a favorable opinion of the automobile aftermarket product.
- Awareness of the automobile aftermarket product was found to have increased by 60 percent in the post-study.
This survey was carried out on three separate occasions in 2016 to assess the effectiveness of the adverts run by PodcastOne. A majority of these brands were popular among the podcast fans while some were lesser-known. In conclusion, the overall results showed that a good number of the audiences were receptive and willing to acquire those brands.
About Norman Pattiz
Norman Pattiz is an American businessman and a broadcasting expert. He hails from Los Angeles, and he has business operations in various parts of the United States, including California and Santa Barbra. Pattiz is the brains behind the well known Westwood One, a company that has been operational since 1976. He is a proficient entrepreneur who has succeeded in growing this business into one of the most reputable radio networks in America. Pattiz has served on the board of regents of the University of California and the Department of Energy Laboratories’ Regents Oversight Committee
He is currently the head of the Los Alamos National Security LLC and the Broadcast Education Association. Pattiz has worked alongside President Clinton on the Broadcasting Board of Governors. He was appointed by the former president to chair matters pertaining the U.S non-military international broadcast services. Pattiz was reappointed to manage the same docket by the former president George Bush in 2002. Pattiz has played a huge role in the development of the TV and Arabic-language radio services broadcasting in 22 Middle East Countries. Pattiz has made it into the National Radio Hall of Fame, and he is the recipient of a prestigious accolade from the Library of American Broadcasting. He is also the recipient of the Alexander Hamilton High School Scholarship and currently resides in Beverly Hills.
Visit http://normanpattiz.com/ to learn more.