Steve Lesnard, Using Digital Mediums for Marketing

Marketing has changed over the last few years, and more brands are focusing on social and digital mediums for advertising. The revolution of technology has made digital platforms an integral part of our lives. Digital platforms are the source of new market trends in every sector, and millions of people are on social media platforms following trends and connecting. According to Steve Lesnard, many brands have turned to digital platforms for advertising because of its added benefits and the power it has in influencing consumer trends. As much as digital mediums are a powerful tool, most companies do not know how to leverage it properly. A lot of institutions fail at using digital and social mediums to advertise their product.

Steve Lesnard believes the companies that leverage the digital platform s properly are those that focus on the consumer instead of the product. These brands also highlight the value and benefits for the consumer which effectively markets their products. If a brand wants to leverage social media properly, Steve Lesnard provides two guidelines that they need to follow.

  1. Bring it to life

Consumers always purchase a product that they can use in their day to day life. A product, therefore, needs to communicate to consumers how it can be used in real life and the benefits of using the product. This shows consumers the real-life experience they get once they purchase a product. Bringing a product to life makes it real for the consumer which convinces them to buy it. Another way of bringing a product to life is by using testimonials from other customers. Once potential consumers see this, they will buy the product without any question.

  1. Simplicity

When creating adverts for products on digital mediums, the story needs to be clear. It needs to clearly outline the benefits to the consumer and also show the value of buying the product. Simplifying the message may not be easy, but it is the only chances at ensuring consumers remember the product. The slogan plays a vital role in this part. The slogan needs to be clear, simple and precise.

Matthew Fleeger Focusing On Gulf Coast Oil Exploration

Matthew Fleeger’s oil improvement venture is taking the industry by storm. The current president and CEO of Gulf Coast Western, LLC is focused on acquiring and developing oil reserves in the Gulf Coast region of the U.S.

Fleeger fully understands the risk/reward of his current venture. It is his goal to help secure Gulf Coast Western’s bottom line while mitigating as much risk as possible for his partners. Not only does Fleeger value the strong relationships he has built with his accredited partners, he also directly attributes his company’s success to the mutual trust and honest built over the last ten years.

Gulf Coast Western is a family-owned business that started in Dallas, TX, 1970. The company grew over the years and now has operations all over the Gulf Coast. Through the acquisition of Lafayette-based Orbit Energy Partners, Gulf Coast Western retained the rights to over a dozen oil wells and 140 drilling locations. The wells operating under the Gulf Coast Western flag stand to produce more than 800 barrels of oil daily.

Gulf Coast’s recent acquisitions also gave the company access to proprietary equipment and technology that further enhances oil production.

As the company continues to focus on research, thousands of oil-rich acres are currently being explored and expanded. Fleeger says that over 70 percent of the Gulf Coast’s partners have participated in at least one joint venture.

Fleeger, highly-regarded as one of the most knowledgeable CEO’s in the industry, is also a member of the International Who’s Who of Business Professionals.

Over the years, Fleeger has received high praise for his work in waste disposal, strategic planning, and contract negotiations. He is also owner of Mystic Tan, one of the largest spray-tanning company’s in the world.

Fleeger graduated with a degree in Business Administration from Southern Methodist University.